Thursday, 4 April 2013

Attune Womenswear Web Launch

In November 2012 I was approached by John Dermott, Lesley-Ann O'Donnell and Theresa Hannon of marketing company AV Browne http://www.avb-group.com to create the hair for an up and coming campaign they were working on. It was for a new clothing company called Attune Womenswear - http://www.attunewomenswear.com
Of course I jumped at the chance. The whole range is very soft and light and is designed to work with women's body temperatures to make them feel as comfortable as possible while still looking stylish. My mum went through treatment for cancer and if this brand had of been available then it would of helped greatly with her constantly fluctuating temperatures. It's such a great product for anyone who is active and always on the go. The creator of the company Clare Marie Passmore of Clear Spirit Design collaborated with local Belfast Designer Bronagh Griffin of Nineteenthirty Atelier, http://www.nineteenthirty.co.uk to create each piece. They hired the crazy talented stylist Catherine McKenna to put the outfits together. You can contact her via email on cgmckenna@btinternet.com for her details.

The shoot took place over three days and I got to meet some amazing people and work on a great project. IL Pirata in Ballyhackamore, The Mac in Belfast and Mount Stewart in Newtownards held host to us and photographer Nick Patterson owner/director of Sync Space from Bangor http://www.syncimaging.com did an amazing job with help from his assistant Karen Hamilton and on day three we used his studio for all the finishing touches. His studio was such a cool space to work from.

The team from AV Browne were fantastic and I can see why Clare choose them to help launch her website and brand. They had a girl, Emma Kenny, on placement who came along to help out and get some on sight training. John and Theresa were so professional and made us all feel so comfortable and welcome. They knew exactly what they wanted and how to get us to work together as a team. I would definitely recommend them to any business out there needing a marketing team. I got to work along side makeup artist Lorna McSloy http://www.lornamcsloy.com and Andy Yoong who works freelance and is the owner of Honcho Designs http://www.honchodesigns.com . He provided the videography for the shoot on behalf of Street Monkey. He was so down to earth and you hardly even knew he was there shooting us. He was great. You can see the videos on Vimeo. Here is a link to one of them http://www.vimeo.com/60560786

Model Agency Models EG provided us with the models for the shoot. Shannon, Jan and Heather were so professional and lovely girls to work with.

Please check out Attunes website and spread the word http://www.attunewomenswear.com Working on shoots like these make my job. I just LOVE being able to create hair and work with such amazing talented people.

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